Nick Markakis at twenty-five years old signed a six-year, 66.1 million contract extension in February. Therefore the Orioles knew what they needed to do in the spring. But since I am a public relations major, I found it interesting that Markakis hired public relations firm, Marriottsville-based Maroon PR to build his “brand” and place him in the limelight, especially the sports spotlight! Of course, with this plan Markakis has, he needs to be impeccable in the stadium as well as out. Markakis is craving media attention and like rookie Joe Flacco, Markakis is looking to get some endorsements and other opportunities. An interesting article I read, mentioned David Warschawski, branding expert. I found this funny that he commented on Markakis, because I applied for a position at that public relations agency! They do unbelievable work and I am sure Markakis is now going to be in the limelight for sure, as Warschawski is a huge name in the public relations business. “Barring a miraculous turnaround that involves the Orioles in the World Series this fall, the way to start building Markakis’ brand now is the way Maroon’s last Orioles client, Cal Ripken Jr., did it: through consistency and a built-up reputation as a workhorse and exceptional ballplayer.” Cal Ripkin was another client that Maroon PR also represented so I think that this firm will be able to set strategies to help Markakis get to the goals he wants and complete the objectives he has in mind. Tomorrow is opening day for the Baltimore Orioles and I am pumped. Hopefully all the support from the fans for the Orioles will set them free to come back and win!
Not such a great day, but tomorrow will be better I hope. Take care everyone. Thanks for reading!
Ripkin sounds good to the ears, Markakis...He should have changed his name a while ago. Orioles need 9 great players, not 1 or 2 hopefuls.
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